Hopdog Brand Concept
This project was a food app concept which utilises bike powered Hotdog carts around London. Taking inspiration from New York Hotdog vendors, this innovation uses an app which allows customers to place orders for delivery or to collect orders at certain delivery slot times. Once the app is downloaded the customer can choose from a range or hotdogs, sides, drinks, condiments and extras that can be customized to their preference.
Concept and Branding
Visual Design
App and Website Design
Putting the ‘Hop’ in Hopdog
To ‘hop on’ to something is to jump on something quickly. The name is a direct reference to hopping on a bike. The bikes for Hopdog are designed so they can be set-up like a traditional food stand, and then within designated times the bike powered stalls can be ridden to deliver hotdogs locally that have been ordered via the Hopdog app.
The brand is designed to be approachable, fun, and distinct. The Hopdog logo is hand-drawn giving the brand a sense of freedom, which is the essence of the of the concept as the bike stands are ‘free’ to move around to serve customers.
Branding
Colour Palette
Logos
Typography
Headings Text
Body Text
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The App Design
The app was designed to make sure customers had a simple and effective way of ordering. It focusses on allowing the customer to easily pick and customise menu items, as well as making sure the desired collection/delivery method is effectively communicated to them.
Main Pages App
The main app pages are easy to navigate and serve as a hub to get to all other pages of the app.
Locate a Cart Pages App
The ‘locate a cart’ pages show the customer the closest Hopdog carts within their vicinity. They can then choose a cart they want to order from for delivery or collection. Once a cart is selected and the delivery/collection method is chosen, they then get updated on the time scale of the chosen method.
Ordering Pages App
Ordering was mapped out with wireframing to be a simple process which clearly communicates to the customer the options they have picked. It is also a short process to make it simple, quick and easy for the customer.
Checkout Pages App
The checkout pages are clear and concise to make it easily understandable for customers. There is also options to track the progress of their order, which is an important feature of food delivery apps and to keep customers updated on what stage their order is at.
The Website Design
The website was designed with 3 user goals in mind. The website has been designed to make sure the customer/user of the website completes the 3 objectives as easily as possible.
Utilising anchor links meant that all information could be on one easy to navigate homepage.
The 3 User Goals
Understand the concept of Hopdog.
Download the Hopdog app.
Sign up to the Hopdog newsletter.
